report:mkt

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report:mkt [2026/04/12 22:47] – [Brand] team2report:mkt [2026/04/15 20:23] (current) – epsatisep
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 ==== Business Idea Formulation ==== ==== Business Idea Formulation ====
 About 1 of 8 people suffer from mental health issues like burnout or depression once in their life, resulting into a yearly loss of productivity of 1 trillion $ [(WHO2025)]. Bloem is therefore adressing a common problem in modern work environments. Constant noice, lack of privacy, high workloads and limited opportunities for a short mental recovery during the day. This does not only affects the employees, but also the productivity, turnover rate and therefore the earning of a company. The business idea is to market a compact and enclosed capsule that can be integrated into existing indoor environments. The design will reduce external noise as well as preventing internal noise to get out to a certain amount. With this companies can engage their employees to take short uninterrupted breaks and regain their focus for the important tasks at work. The capsule can be booked via an app for a controlled and relaxing session of 5-15 minutes with supporting activities like meditation, stretching, breathing exercises or just a simply relax to nature sounds. The user experience is enriched through dimmable lights and a sustainable layered design. Bloem is designed for companies and shared spaces, helping them improve employee well-being, focus and overall productivity with a simple, easy-to-integrate solution. About 1 of 8 people suffer from mental health issues like burnout or depression once in their life, resulting into a yearly loss of productivity of 1 trillion $ [(WHO2025)]. Bloem is therefore adressing a common problem in modern work environments. Constant noice, lack of privacy, high workloads and limited opportunities for a short mental recovery during the day. This does not only affects the employees, but also the productivity, turnover rate and therefore the earning of a company. The business idea is to market a compact and enclosed capsule that can be integrated into existing indoor environments. The design will reduce external noise as well as preventing internal noise to get out to a certain amount. With this companies can engage their employees to take short uninterrupted breaks and regain their focus for the important tasks at work. The capsule can be booked via an app for a controlled and relaxing session of 5-15 minutes with supporting activities like meditation, stretching, breathing exercises or just a simply relax to nature sounds. The user experience is enriched through dimmable lights and a sustainable layered design. Bloem is designed for companies and shared spaces, helping them improve employee well-being, focus and overall productivity with a simple, easy-to-integrate solution.
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 ==== Business Model ==== ==== Business Model ====
-The Business Model Canvas, which is shown in figure {{ref>fig:bm}}  was used to systematically develop and analyze the Bloem project. It ensures that all key aspects of the business, from value creation to revenue generation are aligned and connected. +The Business Model Canvas, which is shown in Figure {{ref>fig:bm}}  was used to systematically develop and analyze the Bloem project. It ensures that all key aspects of the business, from value creation to revenue generation are aligned and connected. 
  
 The core value proposition lies in a quiet and private space that helps reduce stress, improve relaxation as well as the overall well-being. Unlike other products Bloem focuses on affordability for companies, sustainable and natural materials. This should make the capsule accessible for larger and smaller organizations that may not have the biggest budget for high end or luxury alternatives. At the same time they should be able to include the capsule without any major changes of the existing environment, which lowers the barrier of adaption.  The core value proposition lies in a quiet and private space that helps reduce stress, improve relaxation as well as the overall well-being. Unlike other products Bloem focuses on affordability for companies, sustainable and natural materials. This should make the capsule accessible for larger and smaller organizations that may not have the biggest budget for high end or luxury alternatives. At the same time they should be able to include the capsule without any major changes of the existing environment, which lowers the barrier of adaption. 
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 <WRAP centeralign> <WRAP centeralign>
 <figure fig:bm> <figure fig:bm>
-{{ :report:canvas_business_model.png?|}}+{{ :report:canvas_business_model.png? |}}
 <caption>Canvas Business Model</caption> <caption>Canvas Business Model</caption>
 </figure> </figure>
  • report/mkt.txt
  • Last modified: 2026/04/15 20:23
  • by epsatisep