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- Marketing Plan
- Introduction
Provide here an overview of the contents (structure) of this chapter.
- Business Idea Formulation
- Business Model
- Market Analysis
- SWOT Analysis
- Strategy
- Strategic Objectives
- Segmentation and Targeting
- Positioning
- Marketing-Mix
- Brand
- Marketing Programmmes
- Programmes
- Budget
- Control
- Summary
Provide here the conclusions of this chapter and make the bridge to the next chapter.
Based on this market/economic analysis, the team decided to create <specify the type of product> intended for <specify the market niche> because <specify here the relevant market-related reasons>. Consequently, the team decided to design a solution with the following <specify here the features added for market reasons>.